Privacy Policy for Addington Florist Customers

Name: GLAMOUR & BIRTHDAY BALLOON
Brand: Addington Florist
Price: 80.00 GBP
Availability: InStock

Introduction

This Privacy Policy explains how Addington Florist collects, uses, retains, and protects your personal information in accordance with the General Data Protection Regulation (GDPR). It applies to all customers placing orders with Addington Florist from Addington and the surrounding districts. We are committed to respecting your privacy and processing your data lawfully and transparently.

What Data We Collect

We collect personal information necessary to process and deliver your flower orders, provide customer support, and meet legal obligations. The types of data we may collect include:

Name: To personalize your experience and fulfill your orders.
Contact Details: Such as address and phone number, to ensure accurate order delivery and communication regarding your purchase.
Order Details: Information about your bouquets, messages to recipients, and delivery instructions.
Payment Information: Details needed to process payments securely, such as card or payment details (Addington Florist does not store full card numbers; we use reputable payment gateways).
Email Address: For order confirmations, updates, and (with your consent) occasional marketing or promotions.
Technical Data: Including IP address, browser type, and usage data collected via cookies for website functionality and analytics.

Lawful Basis for Processing

Our processing of your personal data is lawful under the GDPR due to various bases:

Contractual Necessity: Most data is required to fulfil our contract with you, such as processing and delivering your order.
Legitimate Interest: We may process your data for our legitimate business interests, such as improving our services, preventing fraud, and ensuring the security of our website, provided your interests and fundamental rights do not override these interests.
Legal Obligation: In certain cases, we have a legal obligation to process your data, for example in relation to tax or accounting regulations.
Consent: For sending marketing communications or retaining certain cookies, we will only do so with your explicit consent. You have the right to withdraw consent at any time.

How We Use Your Information

Your data is used only for the purposes stated below:

To process and deliver your orders accurately.
To contact you regarding your order or to respond to inquiries.
To process payments and prevent fraudulent transactions.
To fulfil legal obligations, such as accounting and tax records.
To send you marketing information if you have given your consent.
To improve and optimize our website services through analytics.

Data Processors and Sharing

We may engage third-party service providers (processors) to help us deliver our services; these include:

Payment Processing Providers: To securely process your payment information, we use reputable third-party gateways which are fully compliant with data protection regulations.
Delivery Partners: Limited personal data (such as delivery address and recipient name) is shared with our drivers or courier services to ensure flower delivery.
IT and Website Support Providers: Who may have access to technical data for website maintenance and support, under strict confidentiality agreements.
Analytics Service Providers: Who assist us in collecting and analyzing website usage data to improve our service offerings, usually in anonymized or aggregated forms.

All processors are contractually obliged to protect your data and process it only for specified purposes on our instructions. We do not sell or rent your personal data to any third parties.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. Typically, we retain customer order data for up to 6 years to comply with UK tax and accounting laws. Data collected for marketing purposes is retained until you withdraw your consent. Technical or analytics data is kept no longer than necessary, as outlined in our cookie policy.

User Rights Under GDPR

You have the following rights regarding your personal data:

Right of Access: You can request a copy of the personal data we hold about you.
Right to Rectification: You may request correction of any inaccurate or incomplete data.
Right to Erasure: You may request deletion of your personal data where there is no lawful reason for us to continue processing it.
Right to Restrict Processing: You may request the restriction or suppression of your personal data in certain circumstances.
Right to Object: You may object to processing based on legitimate interests, including direct marketing.
Right to Data Portability: You have the right to obtain your data in a structured, commonly used, and machine-readable format, and to have that data transmitted to another controller.
Right to Withdraw Consent: Where processing is based on your consent, you may withdraw this at any time without affecting the lawfulness of processing conducted before withdrawal.
Right to Lodge a Complaint: If you believe your data protection rights have been breached, you can make a complaint to the Information Commissioner's Office (ICO) or your local data protection authority.

Security of Your Information

We implement appropriate organizational and technical measures to ensure the security and confidentiality of your personal information. These measures are reviewed regularly to protect against unauthorized access, unlawful processing, loss, destruction, or damage of your personal data.

Policy Scope and Updates

This Privacy Policy covers all Addington Florist customers from Addington and the surrounding districts placing orders with us. We may update this policy from time to time; any significant changes will be communicated to you where appropriate. Please review this policy periodically to stay informed about how we protect your data.

Contact Information

If you have any questions, concerns, or wish to exercise your data rights under GDPR, please contact Addington Florist using the contact options provided on our website or in your order confirmation.